has a very specific and detailed marketing plan for the books
it publishes. The plan is based on a cooperative effort between
publisher and author. Although the following list is not detailed,
the potential author may observe the importance that UniqPublishing
places on book promotion.
quality content, professionally edited and appealingly packaged
Obtain ISBN number, Library of Congress Control Number,
and LOC Subject Headings
Gain at least three selective testimonials
Order copies of book in advance for gaining reviews
reviews for news outlets; occasionally repeat
and use news releases, flyers, email lists
and submit book description, author biography, table of contents,
book categories, and author comments to distributor, wholesalers,
and primary retailers.
Submit testimonials to distributor and four wholesalers as
well as Amazon.com
Schedule book signings and use UniqWare sub-directory
Establish special author email address at uniqware.com and
participate in UniqWare Blog
Develop tags (book pairing) with Amazon.com
Take steps to increase chance of "Best Seller"
rating at Amazon.com, track sale success, and adjust
marketing as needed