UniqPublishing has a very specific and detailed marketing plan for the books it publishes. The plan is based on a cooperative effort between publisher and author. Although the following list is not detailed, the potential author may observe the importance that UniqPublishing places on book promotion.

 

Ensure quality content, professionally edited and appealingly packaged

Obtain ISBN number, Library of Congress Control Number, and LOC Subject Headings

Gain at least three selective testimonials

Order copies of book in advance for gaining reviews

Request reviews for news outlets; occasionally repeat

Prepare and use news releases, flyers, email lists

Prepare and submit book description, author biography, table of contents, book categories, and author comments to distributor, wholesalers, and primary retailers.

Submit testimonials to distributor and four wholesalers as well as Amazon.com

Schedule book signings and use UniqWare sub-directory book promotion

Establish special author email address at uniqware.com and participate in UniqWare Blog

Develop tags (book pairing) with Amazon.com

Take steps to increase chance of "Best Seller" rating at Amazon.com, track sale success, and adjust marketing as needed